Starting a travel blog turned out to be a bigger challenge than I thought. From learning the language of SEO and OptinMonster to overcoming fear of failure and embracing vulnerability. My travel website, I am Lost and Foundwas a true labor of love.
If you ever wondered how I started a travel blog, I mean, website, you are in the right place.
Thank you, Brené
Thank you, Brené Brown, part-time TED-Talker, full-time mother, and all-time story collector, for introducing me to my vulnerabilities. Nice to meet you, imposter syndrome. Good morning, fear of failure. Please come out from under the rug; we have some things to discuss.
For anyone who hasn’t listened to her 2010 TED Talk, The Power of Vulnerability, please stop reading and download it immediately. I’ll wait.
The Power of Vulnerability is one of the most viewed TED Talks ever, and when you listen, you will understand why. Brené’s messages are clear and told with huge doses of dry humor and self-deprecation. She describes the link between courage and vulnerability in an immensely relatable way: “Having the courage to show up when you can’t control the outcome.”
In the podcast, Brené spoke to me directly, with her masterful storytelling style, darling Texas drawl, and utterly humble manner. She was irresistibly vulnerable. If she could put herself out there like that, I could, too.
I had been looking to reinvent myself—to be productive in a way that didn’t involve my kids, my husband, or my dogs. I wanted to create something.
Just don’t call it a blog
A few years ago, a friend suggested I start a travel blog. She reminded me of the joy I get from sharing my travel experiences—like recommending a villa under the Tuscan sun, or a family-friendly resort in St Lucia. An off-the-beaten-path restaurant in Buenos Aires, or a hidden beach bar on the Caribbean island of Anegada.
She went on to explain how my combined loves of photography, books, and wine could live on my blog. Start a travel blog? That sounded interesting.
My brain caught fire—I opened my journal and began writing.
On a roll, I brainstormed names, content ideas, and imaginative, yet useful, menu links. I dreamed of media trips and bylines in Travel + Leisure magazine.
I refused to call it a travel ‘blog’, which rhymes with ‘blob’, and is totally unappealing, unrefined, and dull. “It’s a travel website!”, I declared, (and will continue to call it that, even though we all know it’s a blob, ummm, blog).
Then, like every project I had ever started, I stalled, got intimidated, and overwhelmed. What seemed like a great idea a few days ago now feels daunting and unattainable. I was deflated and put my journal away. I did laundry.
✨ NEW ✨
My 10-Step Guide to Starting a Travel Blog—Click Here to Download Now
Everything you need to start your travel blog today, 28 full-color pages that walk you through the entire process from idea to published posts, without jargon, shortcuts, or guesswork. It’s designed for absolute beginners who want clarity, structure, and a calm, confident way to start.
WordPress, Bluehost, and other learning curves
I can’t recall exactly when or why I reopened my journal. Or, what reignited the creative spark? But it was back, faintly, and I seized it. So, I googled, ‘starting blogs websites blogs’.
I overcame three gigantic hurdles: WordPress, GoDaddy, and BlueHost. I spent countless hours writing and sifting through thousands of photos on my desktop. Next, I learned a new language that included words like search engine optimization, backlinks, plug-ins, and Yoast.
When my WordPress theme glitched, I cried to tech support. I labored over the content, revising and editing, all the while wondering if my parents would be my only readers.
March 16, 2015, I am Lost and Found went ‘live.’ I had officially put myself out there.
Yikes.
Born to Create
I have always created things. Clues of the traveler I would become appeared in the form of handmade passports, baggage tags, and boarding-pass-filled scrapbooks. My infatuation with all things British developed early on. In high school, I made more scrapbooks—devoted to boyfriends which I would obsess over like, well, a teenage girl.
In my early 20s, I started earning a living from my creativity. Cue my parents’ collective sigh of relief. Initially, I worked as a graphic designer for a strong-minded, bad-ass boss in her all-female firm. She was the first in a long line of smart and powerful women who would shape me and my 20-year career in New York City.
Eventually, I went from creating corporate identities, direct mail packaging, print advertising, and TV commercials to overseeing creative teams. I was always in awe of creative talent, and to this day still get giddy over a well-designed logo or matchbook.
Creative Parenting
In my mid-30s, I became a parent and channeled my creativity in other ways. I baked elaborate cakes for my kids’ birthdays, scouring Pinterest for ideas (aka copying) and matching the icing to my favorite Pantone® color.
At 15 and 17, my kids are probably aging out of my homemade cakes. Yet, I’ll keep baking until they demand I put down my spatula or get married—whichever comes first.
In my late 40s, I discovered coloring—jumping into the adult coloring book craze with wild abandon. (Not to be confused with any other adult craze, mind you). Coloring allows my brain to be in use and checked out at the same time.
My kaleidoscopic spectrum of fine-tipped markers fills the gaps between fine black lines and satisfies my need to organize. It’s something I can control on days when I feel completely untethered. In short, it keeps me sane.
If, at first, you don’t succeed
I can’t count how many ideas I have had over the years that have fizzled out. Some dissipated within a week, while others died a slow death. My initial excitement was inevitably replaced by fear and inertia.
For example, I used to craft personalized shadow boxes from vintage printer’s type drawers, as gifts to nieces, nephews, or friends. The theme varied depending on the child’s interests, from a love of baseball or ballet to an obsession with dogs or dinosaurs.
I would painstakingly cut little squares of handmade and vintage papers to fit each little cubby. I miss seeing it come together like a puzzle, with colors and patterns forming something much larger. It was back-breaking work, sitting for hours on the floor with my Exact-O knife and straightedge.
I don’t know why I stopped. One day, I put my tools and pretty papers away. I was done. Yet another hobby that no longer piqued my interest.
Semi-Empty Nest Syndrome
Years ago, when we moved from Tokyo to DC, my kids were still young enough to need me. Cooking well-balanced dinners and making sure we had enough fruit in the house to counteract the size of our junk food drawer was a priority. Laundry was constant, as the kids were messy, and participated in sports that stained clothes in ways I never could eliminate.
There wasn’t much time for creativity. I was too busy with the day-to-day: soccer car pools, school parents’ nights, and dentist appointments. I was happy. Ish. As happy as any once productive-outside-the-home woman could be. I was content. Until I wasn’t.
As I neared 50, my kids’ needs didn’t take up as much daily bandwidth. Sure, I needed to go food shopping, get dinner on the table, and do laundry. But I had more time. The school day tacked on sports and games, and they often didn’t arrive home until well past 6pm. Suddenly, my days felt long.
The semi-empty nest syndrome I was feeling was not new; it was just new to me. I gave serious thought to what would fulfill me. A new search for meaning. What next? I felt lost.
✨ NEW ✨
My 10-Step Guide to Starting a Travel Blog—Click Here to Download Now
Everything you need to start your travel blog today, 28 full-color pages that walk you through the entire process from idea to published posts, without jargon, shortcuts, or guesswork. It’s designed for absolute beginners who want clarity, structure, and a calm, confident way to start.
Sparking, starting a website
So I did what any newly-found rudderless person would do. Absolutely nothing. I pretended that it didn’t matter to me, that I was perfectly ok with it. I was fine.
It was just around then that we booked a last-minute trip to the Caribbean for the New Year. We are not last-minute people, yet somehow always get caught off guard when it comes to the festive season. You’d think it didn’t happen each year at exactly the same time. I’m as baffled as you are.
We scored what may have been the last villa in Turks and Caicos. With a pool and beachfront location, we were grateful we found it. There was more cloud coverage than one would want, and Daniel caught a parasite. But it was the year of the East Coast polar vortex, and we were on the beach. No complaints.
On New Year’s Day, I sat on the beach and rediscovered my desire to start a travel website.
Starting a Blog. What’s in a name?
I spent hours thinking of a name, filling pages in my journal with hundreds of clichéd ideas. I googled any viable contenders. Taken.
Lost and Found popped up like a cartoon thought bubble. It felt good—ethereal, not too specific, open-minded, aspirational. I got excited for the first time—until I googled it. Taken.
GoDaddy suggested I buy the domain name lostandfound.com for $5,000. Thank you, but no, GoDaddy, I’ll pass. As per usual, when I’m annoyed or discouraged, I complain to my husband. Daniel’s immediate response was, “Call it, I am Lost and Found”.
I was thrilled, then annoyed again. Why hadn’t I thought of that? I’m the creative one. But I loved it. It was even better than Lost and Found. It is a statement about me, my travels, mand y travel stories. It’s who I am, or more accurately, who I wanted to be.
I googled it. Then, I bought it.
In case I forgot to say it, Daniel, thank you.
If you build it
I dug into my library of travel experiences, zeroed in on trips, selected photos, and started building a website. I wanted I am Lost and Found to be a cross-section of luxury and adventure travel. Anecdotal, first-person, and more than anything else, inspirational. As long as I can, I will stay on that path.
My family has had the opportunity to live abroad and to expose our kids to different cultures. I’ve visited 48 countries on six continents. For all of that, I am grateful. It is from these adventures and travels that I create content.
I know that circumstances can change. To paraphrase the ancient adage, that is the only constant thing. Should that happen, I plan to find other ways to stay relevant. I can evolve, and my writing can, too.
At a villa in Mexico a few years back, a friend suggested I might need to rename my site ‘I am Lost and Broke’ as many of my adventures lean towards the splurge side of travel. Perhaps one day, James, but not quite yet.
Travel Goals
I am often asked what my goal is for I am Lost and Found. For a while, I had no answer. I touted platitudes: ‘It’s a passion project!’, and ‘I’m just doing it for fun!’. While there is truth in both statements, I knew deep down that I wanted it to succeed and that I had to define what that success would look like.
I realize my goal is exactly where I started—to inspire others to travel. Would I like to make money by inspiring travel? Yes. Would I like more exposure, more followers, and more subscribers? Yes, yes, yes. Do I want to be sent on media trips to fabulous hotels and get a byline in Travel+Leisure magazine? Yes!
Overcoming vulnerability
Starting a travel website has given me a different sense of purpose, as well as an outlet for creativity. Some of my favorite posts are the ones with a more personal narrative. Like ‘Traveling Around The Room’, written on the cusp of the pandemic. Or, ‘The Best Of Stowe: 10 of Life’s Littlest Luxuries’, my home away from home.
‘Botswana is the Magic Kingdom’ was my very first post. Since then, my style and voice have changed (hopefully for the better), yet it might be the post that I am most proud of—the one that put my vulnerabilities out there for anyone to see.
Brené Brown once said, “Vulnerability is the birthplace of innovation, creativity, and change.” Keep talking, Brené, I’m listening.
60, and counting
This is my 60th post—sixty posts in six years. I still get anxious when I press ‘Publish’ on WordPress, and never more so than when I pressed it today. But it doesn’t rule me. I started this website with the support of friends, family, and my always-available tech guru, Grant. It was, and is, a constant labor of love.
Just don’t call it a blog.
✨ NEW ✨
My 10-Step Guide to Starting a Travel Blog—Click Here to Download Now
Everything you need to start your travel blog today, 28 full-color pages that walk you through the entire process from idea to published posts, without jargon, shortcuts, or guesswork. It’s designed for absolute beginners who want clarity, structure, and a calm, confident way to start.
I LOVE THIS! Thank you for sharing your story, and for being vulnerable, Jamie! I love all your posts but am always intrigued to learn about the off-the-beaten path adventures. Can’t WAIT to hear about Antarctica!
Thanks, Amy, for the comment. I can’t wait for Antarctica either. Hoping for a few thousand good penguin shots! : )
Love this Jamie! Thank you for sharing your journey with this website. I am inspired! And so great bumping into you today – this is Nancy from the neighborhood!
Hi Nancy! Thank you for reading. Always here for inspiration! Hope to see you around the neighborhood again soon. -Jamie
Well said and I loved remembering the story along with you!
Thank you Gretchen, for being such a loyal reader from day one! -Jamie
This is one of my favorites! I’ve been lucky to have a birds eye view of how amazing you are. Fun to read this and take a stroll through the last 50 years. Cheers to 60 posts! Can’t wait to read the next 60.
xoxoxoxoxoxoxo
Thank you for sharing your insightful journey on starting a travel blog! Your detailed guide on overcoming challenges and embracing vulnerability is truly inspiring. Brené Brown’s influence and your dedication shine through, making this a valuable resource for anyone looking to begin their own blogging adventure. I look forward to following “I am Lost and Found” and reading more of your engaging travel stories!
This is SUPER-DUPER awesome. Thank you. I loved the photos!!!
Thank you, Laura! So thoughtful of you to comment. -Jamie
This article is a treasure trove for anyone embarking on their journey into travel blogging! It’s packed with practical advice and insightful tips to help turn wanderlust into captivating content. Whether you’re a seasoned traveller or just getting started, this guide is a roadmap to success in the captivating world of travel blogging. Kudos to the author for sharing such valuable insights! 🌍✈️📝
Thanks for sharing your journey into starting a travel blog! It’s inspiring to see how you embraced vulnerability and tackled the challenges of SEO and website setup. Brené Brown’s words really resonate with me too, and it’s amazing how you’ve turned your passion for travel and creativity into something so rewarding. Your story reminds us that persistence and embracing our fears can lead to incredible outcomes. Can’t wait to check out ‘I am Lost and Found’!
Your guide on starting a travel blog is a treasure trove! Insightful tips, clear steps, and practical advice make it a must-read for aspiring adventurers. Well done!
This insightful blog post from I Am Lost And Found provides a comprehensive and inspiring guide for aspiring travel bloggers. With a friendly and relatable tone, the author shares valuable insights and practical tips, covering everything from choosing a niche to monetization strategies. Whether you’re a seasoned blogger or just starting out, this well-written article is a must-read for anyone dreaming of turning their passion for travel into a successful online venture.
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Thanks for sharing your journey into starting a travel blog! It’s inspiring to see how you embraced vulnerability and tackled the challenges of SEO and website setup. Your story reminds us that persistence and embracing our fears can lead to incredible outcomes.
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Thank you for sharing your journey of starting a travel blog! It’s truly inspiring to see how you faced your fears and navigated the challenges of SEO and website setup. Your story is a great reminder that persistence and stepping outside of our comfort zones can lead to amazing achievements.
Great blog. Personally love to travel and really love the blog. Enjoyed the pictures.
Absolutely stunning views! Can’t wait to pack my bags and explore these destinations myself
Thank you for the kind comment! -Jamie
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Travelling gives us a lot of stories to tell.
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Very insipiration and love the step by steps guide! keep it up man!
Great tips on starting a travel blog! For those of us who stay at RV parks, like those in Midland, Texas, documenting these experiences can add a unique perspective to your blog.
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Love this guide on starting a travel blog! It’s inspiring to see how sharing experiences can connect people. If anyone’s looking for a great stop in Texas, check out the RV park in Midland, TX. It’s a fantastic place for travelers to unwind and explore the local attractions!
Your insights make the process seem much more approachable, and it’s great to have a clear roadmap for setting up a website. This information will definitely help aspiring travel bloggers like me get started on the right foot. Really appreciate you taking the time to share your expertise!
Thanks for sharing such a comprehensive guide on starting a travel blog! Your tips on finding a niche and creating engaging content are incredibly helpful for beginners. I especially loved your advice about staying authentic and sharing personal experiences it’s what truly resonates with readers. For anyone interested in travel tips and resources, feel free to check out my site, Travel Passports. Happy blogging!
This post is incredibly insightful, especially for someone like me who’s just starting out with a travel blog. Your tips on finding a niche and staying consistent really resonated with me. I’ve been exploring travel writing about Mauritius, and your emphasis on building an authentic voice is something I’ll definitely keep in mind. Thank you for sharing your experience—it’s motivating to see how far you’ve come!
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Starting a travel blog is such an exciting journey in itself! It’s a wonderful way to document your adventures, inspire others, and connect with fellow wanderlust-filled souls. Wishing you creativity, captivating stories, and unforgettable experiences as you embark on this blogging adventure. Happy writing and traveling!
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Traveling internationally often requires navigating the complexities of visa and immigration requirements, making it essential to stay informed about the latest rules and regulations to ensure a hassle-free experience.
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“Thank you for sharing such an inspiring perspective on Brené Brown’s work and how it encouraged you to embrace vulnerability and creativity. I admire how her TED Talk and storytelling style motivated you to explore new avenues like travel blogging. It’s incredible how personal growth can lead to something as rewarding as sharing travel experiences and hidden gems with others. Keep inspiring others with your journey!”
Thank you for the kind comment, Arden! -Jamie
This is a great article to highlight the good things and pitfalls about travel blogs. I use them when I do my trip planning for the exact same reasons as you – to give me a little more insight than a review site and you can garner those personal details, especially if you read a blogger who has similar tastes to you!
This is a fantastic article that really captures the benefits and challenges of using travel blogs for planning trips. I totally agree with your point about how they offer a deeper, more personal perspective compared to review sites. When I plan my trips, I often rely on blogs to get insights that align with my preferences, especially from bloggers whose tastes match mine. It’s like getting insider knowledge that can make all the difference in planning a memorable experience!
Great post! Starting a travel blog can be such an exciting adventure in itself, almost like planning a trip! One tip I’d add is to think about your unique angle or niche early on—something that sets your travel blog apart. Whether it’s solo female travel, luxury getaways, or even timeshare reviews (a topic I’m quite familiar with), having a clear focus can really help attract your ideal audience. Also, don’t underestimate the power of consistent, quality content and good visuals. Your advice about choosing the right platform is spot on—getting a solid foundation for your site makes all the difference. Looking forward to seeing more tips!
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Your blog post beautifully reflects a deep appreciation for travel and adaptability. Your ability to embrace change and evolve is inspiring. The lighthearted reference to renaming your site adds a personal and humorous touch, making your writing even more engaging. Keep sharing your adventures—your perspective is refreshing and relatable!
Brené Brown’s wisdom on vulnerability resonates deeply—her TED Talk is a must-watch! Your journey of reinvention and embracing creativity is inspiring. A travel blog sounds like the perfect outlet for your passions—photography, books, wine, and hidden gems worldwide. Sharing personal experiences makes travel feel more intimate and real. Looking forward to your stories from Bramasole to Anegada!
Brené Brown’s The Power of Vulnerability is a game-changer, making us embrace fear and imperfection as strengths. Her storytelling is raw and relatable, inspiring creativity and courage. This journey—from self-doubt to launching a travel blog—resonates with anyone seeking purpose. Vulnerability fuels growth, and taking that first step is everything!
Brené Brown’s The Power of Vulnerability is a game-changer, reminding us that courage and creativity thrive when we embrace imperfection. Your journey from self-doubt to launching a travel website is inspiring! The mix of storytelling, humor, and real-life struggles makes this piece so relatable. Keep creating, keep sharing! 🚀
Brené Brown’s The Power of Vulnerability resonates deeply, showing that courage and vulnerability go hand in hand. This journey of self-discovery, creativity, and pushing past imposter syndrome is so relatable. Starting a travel blog (or “website!”) despite fears is inspiring—proof that passion and persistence can lead to something meaningful! 🚀
Brené Brown’s The Power of Vulnerability is a game-changer, reminding us that courage and fear go hand in hand. This story of self-discovery, creative struggles, and resilience is truly inspiring. From travel writing to embracing imposter syndrome, it’s a relatable journey of pushing past doubt to pursue passion. Loved this!
Brené Brown’s The Power of Vulnerability is a must-watch for anyone navigating imposter syndrome or fear of failure. Her insights on courage and authenticity resonate deeply. Your journey from self-doubt to launching I am Lost and Found is inspiring—proof that creativity and persistence can lead to incredible transformations. Keep going! 🚀
The content is valuable and engaging, making it a great resource. Keep up the great work!”
Traveling is one of the most enriching experiences in life. It opens our eyes to new cultures, landscapes, and ways of thinking. Whether it’s a short weekend getaway or a long backpacking trip across continents, every journey teaches us something valuable. Traveling helps us step out of our comfort zones, allowing us to embrace the unknown and develop a deeper understanding of the world.
Moreover, travel is not just about sightseeing; it’s also about personal growth. It fosters independence, patience, and adaptability. Challenges like language barriers and navigation issues push us to think creatively and become more resourceful.
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Great tips for starting a travel blog! Your insights on choosing a niche and creating engaging content are super helpful for aspiring bloggers.
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Great post! I really like how you shared the honest challenges of starting a travel blog—it’s encouraging and relatable. Thanks for the tips and inspiration!
This is such an inspiring and authentic reflection on your journey! ✨ I love how you shared not just the glamorous side of travel, but also the behind-the-scenes struggles of naming, building, and putting yourself out there with vulnerability. The story of how I am Lost and Found came to be is both relatable and motivating—it perfectly captures the essence of travel as both an inner and outer journey. Your honesty about goals, growth, and even anxieties around hitting “publish” makes your writing so approachable, while your passion for inspiring others shines through in every word. Congratulations on 60 posts—what a milestone! 🚀 Here’s to many more adventures, stories, and readers finding inspiration through your lens. 🌍💫
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Really enjoyed this post — thanks for sharing such a clear roadmap for starting a travel blog! I especially appreciated the advice about finding your niche, being authentic, and building a community around your stories. It’s encouraging to see reminders that consistency and passion matter just as much as perfect photos or high tech. You’ve given me a lot to think about for when I finally take the plunge. Looking forward to reading more of your blog—and hopefully my own someday!
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This post is incredibly insightful, especially for someone like me who’s just starting out with a travel blog. Your tips on finding a niche and staying consistent really resonated with me. I’ve been exploring travel writing about Mauritius, and your emphasis on building an authentic voice is something I’ll definitely keep in mind. Thank you for sharing your experience—it’s motivating to see how far you’ve come!
Great post! Really enjoyed the insights you shared. Looking forward to reading more from you!
Great tips! Starting a travel blog is the first step to sharing adventures with the world.
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What a beautifully honest and inspiring post! Your journey of starting “I am Lost and Found” really resonates with me. I love how you emphasized the importance of embracing vulnerability – Brené Brown’s wisdom about courage and vulnerability going hand in hand is so powerful. Your story shows that starting something new doesn’t have to be perfect from day one. The behind-the-scenes look at your creative process – from the shadow boxes and coloring books to the semi-empty nest syndrome – makes your travel website feel so authentic and personal. I especially appreciate how you refused to call it a “blog” because you wanted it to be something more refined and intentional. The name “I am Lost and Found” is absolutely perfect – it captures both the wandering spirit of travel and the self-discovery that comes with it. Your 60th post milestone is a testament to persistence and passion. Thank you for showing that it’s never too late to pursue creativity and reinvent ourselves!
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Thanks for sharing this thoughtful, step‑by‑step guide on starting a travel blog! Your personal journey—from wrestling with SEO and website setup to staying committed to an “inspirational” voice—makes the whole process feel much more relatable and doable for beginners
Thank you very much for sharing a great information on Travel. I appreciate your time and effort in your work.
Hi Jamie,
I really appreciated your honest and heartfelt journey from idea to reality with your travel website, especially how you conquered your fear of putting yourself out there and leaned into vulnerability. The way you describe learning tech (WordPress, SEO, etc.) while juggling life really resonated, it reminds aspiring creators that every blogger starts somewhere. Your story about finding the perfect name (and how much thought went into it!) was both inspiring and charming. Thanks for sharing such a personal and encouraging process.
Cheers,
Ian
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